Damn you, Seth Godin.
Ride the high train, and don’t settle below what you’ve already set as your best.
(Source: sethgodin.typepad.com)
And there you have it, Greenpeace or Nuke the baby seals.
.. If there was a highlight reel for graphs…
[We] need a librarian more than ever (to figure out creative ways to find and use data). [We] need a library not at all.
Seth Godin.
Don’t be surprised. Do be impressed.
Being a Goliath of commerce is no fun (and David wins anyway). Stay small, be golden, and use it to your advantage.
(Source: sethgodin.typepad.com)
Just about everything you learned in school about life is wrong, but the wrongest thing might very well be this: Being well rounded is the secret to success.
When you came home from school with two As, a B+, and three Bs, you were doing just fine. Imagine the poor kid who had an A+ and four Cs. Boy, he was in trouble.
Fast-forward a few decades from those school days, and think about the decisions you make today - about which doctor to pick, which restaurant to visit, or which accountant to hire. How often to you look for someone who is actually quite good at the things you don’t need her to do? How often do you hope that your accountant is a safe driver and a decent golfer?
In a free market, we reward the exceptional
Seth Godin - The Dip
Stay strong to the core, yo.In that moment, I allowed my fears to prevent me from being of service. I fell victim to my own over-analysis; my own insecurities. All I had to do was ask, and paradoxically my mouth had been sealed shut by the crazy voice inside my head.
We are funny individuals, aren’t we? We fear the littlest and least fearsome thing. Don’t let the lizard brain get to you. There’s power to snap judgements, and strength in your gut. Do what aches the heart, yo.. as the rational voices aren’t always rational.
Life is made, not given.
(Source: julialeeyoga)
They’re hustlers, jugglers, madmen, egomaniacs, people who desperately attempt to build empires on little money and less time. I would never want to be one, but if you want to, more power to you. But here’s the thing: Those entrepreneurs go through hell to do what they do. You can’t take their title and apply it to yourself just because you want to belong to that club.
This is bad-ass. It’s also quite true, at least in the sense that mostly everyone who says they are an entrepreneur doesn’t put their backs up against the wall. There’s a difference between Joe and Trish. Joe works a 9-5 and then puts his sash on stating his position as an Artist for 3 hours on a Sunday night. Then Joe takes his fifty bucks and runs to the store and buys a bag of chips to make it to the next Sunday. Trish is somebody who lives and breathes their art (in whatever form it takes), and without it she wouldn’t have a place to live.
I think that if you want to label yourself as an entrepreneur, more than 50% of your income should come from whatever art you produce (side note: while you’re at it, update your definition of art).
New problems arise all the time, but our first instinct is to take that square peg and shove it through a round hole.
If it’s a real problem, give it some real attention, and don’t treat it like an old problem. If it’s the same issue coming up again, you probably didn’t fix it the first time.
(Source: sethgodin.typepad.com)
People are taking the piss out of you everyday. They butt into your life, take a cheap shot at you and then disappear. They leer at you from tall buildings and make you feel small. They make flippant comments from buses that imply you’re not sexy enough and that all the fun is happening somewhere else. They are on TV making your girlfriend feel inadequate. They have access to the most sophisticated technology the world has ever seen and they bully you with it. They are The Advertisers and they are laughing at you.
You, however, are forbidden to touch them. Trademarks, intellectual property rights and copyright law mean advertisers can say what they like wherever they like with total impunity.
Fuck that. Any advert in a public space that gives you no choice whether you see it or not is yours. It’s yours to take, re-arrange and re-use. You can do whatever you like with it. Asking for permission is like asking to keep a rock someone just threw at your head.
You owe the companies nothing. Less than nothing, you especially don’t owe them any courtesy. They owe you. They have re-arranged the world to put themselves in front of you. They never asked for your permission, don’t even start asking for theirs.
While Sir Banksalot and I may not have the same overall perspective when it comes to graffiti, I must say that I actually do like what he says here. He’s got a point, and he’s made it pretty well.
We all know that 95% of advertisements out there today are complete shit. They force their message down your throat, and it’s likely a message that you don’t want to hear (you most certainly don’t choose it). They force you to judgement, and a lot of the time they have adverse effects (think: the teenage girl/guy comparing themselves to whoever is on the cover of the latest magazine, photoshopped to the 9s and 99s).
It’d be terribly hypocritical of me to say that I don’t like marketing (I am a marketing major, after all), but it comes down to permission, yeah? 98% of the time I don’t want to look at your shit. You take my favorite 22 minute TV show and convert it into 30 minute production (and you wonder why we download them). You make showing up 30 minutes late for a movie OK, because you’ve been playing commercials for 20 minutes, and trailers for another 10.
I mean, I love marketing - there’s no doubt about it. And nothing gets me more excited than marketing that really turns me onto a product - but we, as consumers, do have a choice. If I don’t want to hear what you have to say, take a hike - I don’t owe you anything (yeah, I’m talking to you, TD Canada Trust, I don’t want your damn $20/month insurance on my $1000 maximum credit card.. why don’t you try calling me a couple more times? The count is up to 6).
On the opposite end of the spectrum, give me an amazing product, an amazing campaign, something with some heart thrown in, and I’ll be your biggest fan, and advertiser. I’ll do the promoting and you can sit back and soak it up.
Yeah, I’m talking to you, TOMS.
Original quote from: Banksy, from Cut It Out (via zaschell) (via nedhepburn) (via antropofagia) (via so-treu) (via nezua) (via zuky) (via jonathan-cunningham) (via littleorphanammo) (via alohanico) (via soupsoup)
Seth Godin - Linchpin.
Oh Seth, how you put everything so well.
Oh, and I’m now seeking apostles. Send resumes this way.
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