Ladies and Gents,
Take a moment to look around at a few more lips than usual today.
You’re looking at a trophy.
A trophy that represents solidarity against a hellish disease, of over $33M raised in Canada, and a global movement that will bring in nearly $100 million by days end.
Dreamers can dream of a disease free world today, but until it becomes reality and we have eradicated all forms of cancer, there is still much to do.
We’ve taken a step in the right direction.
Lips up. There’s pride to be had.
Yes.
80 million bracelets in 7 years. Over $325 Million towards cancer research.
The power of a single grassroots movement is a beautiful thing.
And to paraphrase Seth Godin: Marketing is the creation of the product, not the creation of advertisements. The LAF has achieved such beauty in success because they’ve created a product of a progressive nature - by providing support services where none have ever existed, by pressuring all levels of worldly governments to attack the issue at hand and by spreading the awareness of a disease that takes the lives of more than TB, AIDS and Malaria combined.
Fight for the 28 million already doing so.
New Lance Armstrong Nike spot.. while it may not replace my absolute favorite video, I do fancy it. It drives home the point - you hear the voices of supporters, of those who have taken up the fight themselves, of those who lead others, and you see the reason why one guy (simplified) started it all.
It’s about more than just plunking his ass down on a seat and being the strongest and best cyclist that has ever rode - it’s a mission to eradicate the most deadly disease on the planet.
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