Born of Fire
… you see, it’s the hottest fires that make the hardest steel.
Guys, this is actually a fucking unreal ad.
Props Chrysler… you have never appealed to me, but on the basis of one solid ad (and the promise of more gritty commercials, although without Eminem), you have at least made me feel a) like a hardass and b) your brand actually has some value.
Way to play this one cool, ladies and gentlemen.
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