Yes.
80 million bracelets in 7 years. Over $325 Million towards cancer research.
The power of a single grassroots movement is a beautiful thing.
And to paraphrase Seth Godin: Marketing is the creation of the product, not the creation of advertisements. The LAF has achieved such beauty in success because they’ve created a product of a progressive nature - by providing support services where none have ever existed, by pressuring all levels of worldly governments to attack the issue at hand and by spreading the awareness of a disease that takes the lives of more than TB, AIDS and Malaria combined.
Fight for the 28 million already doing so.
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