Life of db

Well, a new project from Google… Schemer is aiming to be your go-to to getting on all the latest schemes or what’s happenings in whatever interest field you’re into.

I like.

But there’s a bigger question. Check out the homepage of Schemer… and you’ve already checked out their video. Shit is cool. SO! How does Schemer fit into the Google organization? How do they subsist on coolness, and yet operate within the larger, and generally uncool, Google organizational structure?

I’m curious. I’m curious because: how are they going to keep this feeling (smells like a start up) before being swallowed up and killed by the ‘real’ Google. I like this feeling, Google. Don’t take it away.